Earlier this week we announced the launch of StriveHub, a Patient Relationship Management Platform built specifically for health & wellness companies. All this week we’ll be outlining key features of the platform. The first component we will be featuring is StriveHub Reach. Make sure to check back for overviews on StriveHub Portal and TheraVid HEP later on this week. How do new patients find out about your clinic? Word-of-mouth referrals are the lifeblood of the modern PT practice. Ask
We all know how important word-of-mouth referrals are to the growth and sustainability of any business. There’s also no doubt that some companies are better than others when it comes to evangelizing their customer base, and growing through customer referrals (companies like Starbucks, Southwest Airlines, and Apple come to mind). These companies aren’t successful because of luck or some other magical gift. Rather, they all have one thing in common: their core objective is to create customer evangelists.
We all inherently love word-of-mouth referrals– they are a reflection on our clinical effectiveness (and empathy), and also seem to drive a significant portion of any physical therapy clinic’s caseload. But because we don’t really see these things as they happen, we also tend to view word-of-mouth marketing as a vague process that goes on behind some mystical curtain. We tend to pretty much ignore word-of-mouth in our marketing strategy, instead choosing to focus on less tkcert exam
Whether you know it or not, you are a customer evangelist. Every day, you tell others which cell phone to buy, which car to drive, and what restaurant to eat at. And if you’re anything like me, you make these recommendations with passion, honesty, and sincerity. Customer evangelists purchase and (more importantly) *believe in *a product. They passionately recommend a business to friends & family and provide unsolicited feedback or praise. Most importantly, customer evangelists cannot be bought. In