This month on the Strive Labs Blog we’re discussing reputation management. By now, we’ve all probably heard the saying that “Your brand is what people say about you when you aren’t in the room.” These days, “the room” is a global network that runs 24/7. With review sites like Yelp, potential customers have access to stories good and bad about customers’ experiences with your business – stories they would have only had access to via word of
In this week's Tuesday Tip, Scott discusses online reviews. Specifically, why it's important to not only dwell on the bad reviews, and how to put processes in place to learn from the good reviews as well.
Back before the birth of the Internet and Google, people searched for goods and services the old fashioned way – the Yellow Pages. When consumers needed a painter or plumber, they simply searched through the pages and found one. Quite possibly they picked the one with the half page ad that caught their eye, or picked AAA Tree Trimmers because they were listed first. Alternatively, folks might have asked their neighbors for a recommendation. Today, people still search for goods and