This week's guest post is by Jody Ruppert, the CEO of OSI Physical Therapy. Jody has a great point of view on how focusing on customer experience can help an organization grow into a successful business. Thank you so much, Jody! Over the past few years we have focused on building our digital marketing campaign to gain new customers, specifically targeting self-referral customers. While our marketing efforts were largely successful and OSI Physical Therapy was able to grow, we definitely
“I couldn’t have gotten this bad without medical help.” I recently uttered those words to a roomful of PTs, leading to a collective GASP. Someone (me) had just sucked all of the air out of the room. This happened when I spoke at the APTA’s Combined Sections Meeting in Anaheim on the patient panel. I’m excited to have been invited to guest blog here this month, in the spirit of patient-centeredness. I suffered from disabling, chronic pelvic
This month, we've been talking all about the patient-provider relationship. Today we're sharing another patient's story with you, from someone who is a bit of a physical therapy frequent flyer. Rebecca Joseph is a medical student at Tufts University who is currently studying to become a primary care physician, so she has a unique perspective as patient AND provider. We really appreciate her taking the the time to share her thoughts and experiences with us. Thanks, Rebecca! My thoughts about
My friend Mark Fisher is the founder of Mark Fisher Fitness in NYC. The MFF Clubhouse (don’t call it a gym!) is a hotbed of evidence based training combined with the theatrics of a Broadway play. MFF’s tagline is “Ridiculous Humans, Serious Fitness.” Over the past few years, Mark has created a culture where clients feel comfortable being themselves while working toward their own personal health goals. When I visited MFF (as I waded through the glitter and
If you aren’t following @cancergeek on Twitter, you’re missing out on learning more every day about creating the ideal patient experience. Andy DeLaO is a visionary entrepreneur with a passion for creating ideal care experiences for people with cancer. He works with vendors, organizations and healthcare systems to make the difficult world of healthcare easy to understand. This slide caught my eye on Twitter one day, and I asked Andy to explain more to me about it! Thanks
Those of you who are active on Twitter need no introduction to Lisa Maczura. She is the sassy, well-spoken, thought-provoking instigator behind the account @lisamacncheese. Lisa is an adult with Cerebral Palsy who reminds all of us that we need to partner with our patients in order to build lifelong relationships. I had the pleasure of meeting Lisa at CSM2016 in Anaheim, where she shared her story as part of a patient panel through the Section on Women’s Health.