Back before the birth of the Internet and Google, people searched for goods and services the old fashioned way – the Yellow Pages. When consumers needed a painter or plumber, they simply searched through the pages and found one. Quite possibly they picked the one with the half page ad that caught their eye, or picked AAA Tree Trimmers because they were listed first. Alternatively, folks might have asked their neighbors for a recommendation. Today, people still search for goods and
This month on the Strive Labs Blog, we’ve been talking about the ROI of Patient Relationship Management (PRM). We’ve discussed the benefits of automation of certain communications with patients, and the financial advantages of patient retention through completion of Plan of Care. This week we want to share with you the ROI of PRM for lead generation. Now that all 50 states have laws allowing Direct Access to physical therapy for at least an initial evaluation, we know
This week Ryan has the Tuesday Tip, and he's talking about Lead/New Customer Generation. The ROI of Generation starts with understanding who your ardent supporters are, as leveraging this information will help the people who are looking for physical therapy services in your city and state. Watch below to find out more, and as always, feel free to follow up with any questions via email at firstname.lastname@example.org, or on Twitter @strive_labs.