In this week's Tuesday Tip, Scott is joined by Justin Moore, CEO of the American Physical Therapy Association. The two discuss the role marketing can plan in advancing the profession, and dive into details about how practices can help the #ChoosePT campaign gain momentum.
If you've been watching your bank account recently, you may have noticed a lot more recurring transactions happening. I sure know I have (though I'm kind of a sucker for subscriptions). To put an eternity's worth of new music on my iPhone, I fork over $9.99 a month for Spotify. For unlimited TV shows and movies, it's another $7.99 for Netflix. I have razors shipped to me every month from Harry's so that I can shave the 1
Right now, I’m writing this blog post for Andy, Bill, and Sandy… and it’s pretty likely that you are one of those people. The above 3 examples are some of our company’s actual customer personas; they are the fictional representations of our ideal customers (and blog readers). We created our personas based on actual data about our customer demographics, behaviors, and beliefs, and then added in educated guesses about personal histories, motivations, and concerns. Our customer personas
We all inherently love word-of-mouth referrals– they are a reflection on our clinical effectiveness (and empathy), and also seem to drive a significant portion of any physical therapy clinic’s caseload. But because we don’t really see these things as they happen, we also tend to view word-of-mouth marketing as a vague process that goes on behind some mystical curtain. We tend to pretty much ignore word-of-mouth in our marketing strategy, instead choosing to focus on less tkcert exam
Whether you know it or not, you are a customer evangelist. Every day, you tell others which cell phone to buy, which car to drive, and what restaurant to eat at. And if you’re anything like me, you make these recommendations with passion, honesty, and sincerity. Customer evangelists purchase and (more importantly) *believe in *a product. They passionately recommend a business to friends & family and provide unsolicited feedback or praise. Most importantly, customer evangelists cannot be bought. In