4 Steps to Use Online Reviews for Physical Therapy Marketing

If you’re like most physical therapy business owners, you underestimate the importance of online reviews, and you have no strategy for increasing them. In fact, one survey of small business owners showed that: Only 50% owners think that receiving online reviews is important factor in driving business. Just 13% have a strategy to increase their number of reviews I’ve talked to hundreds of physical therapy clinic owners, and can say without hesitation that, while these numbers look at

Customer Evangelists

Make Online Customer Reviews Work Harder for Your Clinic

After your patients are finished with care, many of them are highly satisfied and willing to share their experience at your clinic via an online review… but most of them don’t actually follow through. The reasoning behind this is simple: patients don’t know how valuable a good review can be for your business, and they don’t know where to write the review. So, the first thing you want to do is motivate your customers to write a

The Key to Boosting Word-Of-Mouth Referrals in Physical Therapy

Whether you know it or not, you are a customer evangelist. Every day, you tell others which cell phone to buy, which car to drive, and what restaurant to eat at. And if you’re anything like me, you make these recommendations with passion, honesty, and sincerity. Customer evangelists purchase and (more importantly) *believe in *a product. They passionately recommend a business to friends & family and provide unsolicited feedback or praise. Most importantly, customer evangelists cannot be bought. In