An Introduction to Evidence Based Business in Physical Therapy

As physical therapists, we have been taught to treat patients according to Evidence Based Practice. Evidence-Based Medicine (EBM) is an approach to medical practice intended to optimize decision making by emphasizing the use of evidence from well designed and conducted research. "The term was originally used to describe an approach to teaching the practice of medicine and improving decisions by individual physicians about individual patients. Use of the term rapidly expanded to include a previously described approach that emphasized

#Mobilegeddon is today: Here's what it means for your clinic's Google Search ranking

Starting today, Google is rolling out a major change to their search algorithm. Considering that roughly 70% of all web searches use Google, this could have a big impact on how your prospective patients find out about your practice. Follow along and we'll give you an inside peek into how the almighty Google-Box is changing, and how you can make sure your clinic's search rank doesn't suffer. What the heck is #mobilegeddon anyway? Starting April 21st, Google is making a

5 Steps To Improve Patient Outcomes & Increase Revenue in PT Part 1: Churn Rate Overview

Last week, we discussed the how large companies like Netflix and Spotify run their businesses. As it turns out, it's not all that different to how you build a successful PT practice. After all, both businesses run a subscription model. How is that you ask? Well here is the quick breakdown: Just like you can ditch your Netflix subscription at any time, so too can your patients stop coming to physical therapy. That's why each time your patient comes back

Your Clinic Got a Negative Review. Now What?

“Never go here! I had to wait over HALF AN HOUR past my appointment slot, while tons of other people who arrived after me started their appointments. I’m busy, this was not okay.” “I’m greeted by a nice front office staff and PT Aides, but that’s where the pleasantry ends.” “The billing system and staff is a mess. I was mortified at what I ended up paying. It was a waste of my time and my money.

The Importance of Patient Retention

When speaking to therapy clinic owners, we always ask them the same questions: what are the top 3 metrics you track when assessing the health of your business?  The answer is usually the same – total visits, missed visit percentage (cancels and no-shows), and average reimbursement rate.  These are all crucial metrics for business success, and even slight changes in any of the above can cause significant movement in the business’ bottom line. One metric we don’t hear about that