Is your business digitally competent?

We're excited this week to have Gene Shirokobrod as our guest blogger! If you don't know Gene, he is a DPT, an entrepreneur, and a Co-founder and Chief Executive Jedi at UpDoc Media (a site you should check out ASAP if you haven't already). You can reach out to Gene on Twitter @therapyinsiders. And without further ado...


I was hungry. My wife was hungry and didn’t particularly care about details, as long as it was sushi. To be fair, she did give birth a few hours ago. Regardless, procuring food was my mission. My son was born in a nice hospital located in an area we didn’t know well. We were tired. We were hungry. Time was critical. At that point I'm certain my body hadn’t had food for several hours (which felt like days). My wife, Jaimie, had been sushi-less for several months. My room for error in deciding on a place to eat ranged from small to microscopic. In that situation I had only one option: Google.

I reached into my pocket, got out my iPhone, clicked on the Google app and typed in “sushi near me.” Google did its magic and showed me the potentially delicious solutions to our dilemma. Did I click on the closest location? No. I found the one with the most reviews, read a few, then checked the next highest reviewed location. Two options. Based on reviews. I read the reviews, I look at the pictures, and within five minutes I was off to get sushi.

The point of that story? I made a buying decision going from blind to paying money as a customer within a matter of five minutes based on Google.

How many customers are you losing because you don't have a simple, baseline digital competency?

Let me help you with the answer: a shit ton.

In the current culture I don't know how a business can survive without investing in creating an effective digital footprint. When I consult, I tell business owners, “Don’t talk to me about growing your business unless you have the following foundational digital footprint:

  • Facebook page
  • A Google claimed business
  • An Instagram account
  • A website that is mobile optimized
  • A blog to share relevant, valuable content
  • Several reviews on your Google business listing
  • A story of yourself (not your business) available on your website and social media

This is not a secret. This is baseline, minimal competency of survival. You can complain, you can make excuses, and you can watch your business suffer. You don’t have the money to commit to getting your business into this century? Then you are operating a business on its deathbed. There are copious amounts of data to track and collect to optimize the delivery of your message and story. It's important to know where your potential customers, YOUR right customers, are to effectively deliver that message.

You have thousands of hungry people Googling and searching online every day. Help them find you. After all, sushi will get eaten. Question is, will it be yours?


Thanks again, Gene!

If you want to dive deeper into some of the topics Gene mentioned above, you can do a couple of things:

1) Check out UpDoc Media!

2) Click below to download The Official, Comprehensive, Always Up to Date, Always Crazy Long, Always Awesome Marketing Resources List from us, Strive Labs.

It's simply a curated list of resources linking to the very best stuff on the web (videos, articles, and more) from giants like Harvard Business Review, McKinsey, HubSpot, Moz, and more.

Download Marketing Resources List

Gene Shirokobrod



CEO Verve LLC. Doctor of Physical Therapy. Co-inventor of @goarcnow. Co-founder @UpDocMedia. Successful @Kickstarter (er?) ($30k/40 days). #entrepreneur

Mount Airy, MD http://updocmedia.com