Back before the birth of the Internet and Google, people searched for goods and services the old fashioned way – the Yellow Pages. When consumers needed a painter or plumber, they simply searched through the pages and found one. Quite possibly they picked the one with the half page ad that caught their eye, or picked AAA Tree Trimmers because they were listed first. Alternatively, folks might have asked their neighbors for a recommendation.
Today, people still search for goods and services, but now they use Google or similar search engines. Many people still pick the business that appears at the top of the search (the Internet’s version of AAA Tree Trimmers), or the business with the most/highest Yelp reviews (today’s version of word of mouth, where everyone is your neighbor). Since many consumers believe that the best business is the one that rises to the top of organic search results, it will benefit your business if you understand what leads to improved visibility online.
At Strive Labs, our goal is to help you appear in the top three listings when potential patients in your local area search for physical therapy. We accomplish this goal by automating the delivery of the NPS® to identify your Promoters, by making it easy for your ardent supporters to leave an online review, and by making suggestions to improve your local Search Engine Optimization (SEO), since we know that improved local SEO yields the highest quality leads in terms of people looking for a local solution to their problem.
Since we have discussed automation and ease of obtaining online reviews through Strive Hub extensively in the above links, we’re going to focus on SEO in this article.
Search Engine Optimization (SEO) is the process of affecting the visibility of a website in a search engine’s unpaid results (often referred to as organic search results).
In simple terms, SEO refers to the process of optimizing a website in order to make it easy to find via search engines like Google.
The leading search engines like Google, Bing, and Yahoo use “crawlers” to find pages for their algorithmic search results. A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility. Additionally, writing content that includes frequently searched keyword phrases, relevant to a wide variety of search queries, will tend to increase traffic. Updating content through a blog keeps search engines crawling back frequently which gives additional weight to a site and featuring great content massively increases your chances of securing natural links from quality relevant pages. These links will help you the most. Finally, adding relevant keywords to a web page's meta data, including the title tag and meta will tend to improve the relevancy of a site's search listings, thus increasing traffic.
As a service to our customers, we provide a review of your website and search results to determine the strength of your company’s SEO. We then make suggestions for improved local SEO which may include recommendations for your content, keywords, metatags, and URL. Additionally, we will demonstrate to you the ROI of patient relationship management through StriveHub for lead generation, patient retention, and patient reactivation.
Since we know that Google rankings are heavily influenced by the number of positive reviews your practice has, and since you already know who your Promoters are, we make it easy for them to leave you a glowing review through StriveHub. You can watch our Tuesday Tip on the topic here to see Ryan explain the nuts and bolts of using StriveHub for lead generation through online reviews.
Stay tuned this month as we discuss all aspects of reputation management through SEO and online review generation, because we all understand that these days, your brand is what people say about you when you aren’t in the room, and the room is global and buzzing all the time!