Over the last 12 months our team at Strive Labs has been working tirelessly to address one of the biggest problems facing our modern healthcare system. Today I’m incredibly excited to announce the result of this hard work, and outline the exciting new places we’re headed next.
Where It All Started
I’ve spent the better part of the last 8 years studying how people move. Our muscles, bones, and joints — so elegantly designed — all working together to accomplish an infinite number of life’s many tasks. Movement is something so incredibly basic to us all, it’s often taken for granted until it’s lost.
As a physical therapist, I was trained to help restore movement and improve function. I’ve been blessed with the opportunity to help countless individuals gain back the movement that they once had. But for every person successfully treated, millions more go unhelped, or lost in the shuffle of the modern medical system.
The Burden of Musculoskeletal DiseaseMuscle, bone, and joint disorders (collectively referred to as musculoskeletal disease) continue to be a massive driver of America’s chronic disease epidemic. Every year over 126 million adults are affected— that’s 1 in 2 individuals over the age of 18— and muscle, bone, and joint conditions make up nearly 20% of the 1.3 billion medical appointments made every year. With these conditions occurring at such high rates, it likely comes as no surprise that the total economic cost of musculoskeletal disease is staggering—over $870B annually.
Some of the brightest minds in healthcare are devoting their entire careers to changing how we treat chronic disease. Inspiring startups are building paradigm-shifting applications to tackle enormous challenges like medication adherence and diabetes management. Yet unfortunately for those suffering from our country’s most common health condition, advancement and innovation for the treatment of musculoskeletal disease continues to lag behind. Ask any friend or family member who has a sore back or a bad shoulder about their recovery process— the journey from injury to recovery is often long, complicated, and costly.
Yet for those who have built businesses around restoring movement and improving function, the challenges remain just as large. In physical therapy, over 70% of patients fail to complete their prescribed plan of care, costing the profession over $4B annually, and contributing to the growing cost of chronic disease. Without effective strategies to engage and empower patients, it becomes a daily struggle to help each individual reach their recovery goals while also trying to build a sustainable businesses.
For those managing movement outside of the traditional healthcare setting, similar challenges persist. For businesses running fitness classes, gyms, yoga studios, and training centers— all critical pieces to long term maintenance and prevention of musculoskeletal disease— retaining clients in care and helping empower individuals to improve their physical fitness is both a business necessity and a critical step in the long term management of muscle, bone, and joint health.
A New Direction
Up to this point we’ve spent thousands of hours in clinics, gyms, and fitness centers, working to understand what makes these small businesses tick. If we’ve come to realize anything during this time it’s this: for those who help manage movement, patient success and business success are completely intertwined. To build a successful business, practices must build strong relationships, empower individuals to reach their personal fitness goals, and put systems in place to keep patients from falling through the cracks.
It’s also no coincidence that when these relationships are built early, patients, providers, and health systems all win. In managing conditions like back pain, early physical therapy treatment has been shown to decrease the average cost per patient by nearly $2,700, down from an average of $7,300. To echo the sentiment of Leonard Kish, this 65% reduction in cost would truly be comparable to a blockbuster drug.
With this data in hand our team set out to achieve a massive goal: drive innovation around the management of musculoskeletal disease to decrease cost and improve the patient experience. The first step in this process was to ensure small businesses in health and wellness have the tools and resources they need to build stronger patient relationships.
With this goal in mind we are incredibly proud to announce the launch of the StriveHub Platform.
What is StriveHub?
StriveHub is a Patient Relationship Management platform that helps businesses in health and wellness attract new referrals and retain existing patients. StriveHub was designed specifically for businesses who manage human movement.
All this week we’ll be publishing new posts breaking down how the platform works and we’ll be updating this post to include links to the various features as the week goes on.
How Does StriveHub Work?StriveHub was designed with the Patient Relationship Management Process in mind. Adapted from the inbound marketing philosophy pioneered by[HubSpot](http://www.hubspot.com/) for use in health and wellness, patient relationship management is a systematic way to consistently convert new referrals into customer evangelists every time.
We’ll be going into more depth this week on the Patient Relationship Management Process this week as well. Check back here for updates starting tomorrow at 10am.
Where can I learn more?
If you’re interested in learning more about how StriveHub works, head on over here to get more information.
We’ll be continuing to push out more information all week. If you’d like to learn more about how we’re working to decrease the cost of musculoskeletal disease, drop us a line at firstname.lastname@example.org. If you want to be a part of a passionate team dedicated to changing the ways we treat the country’s most common health condition, email us at email@example.com and we can grab coffee.
StriveHub is proudly built in Somerville, MA. Swing by our office some time if you would like to chat more about what we’re doing.
50 Grove St | Somerville | MA | 02144 | P: 1–866–316–0306