We're excited this week to have Gene Shirokobrod as our guest blogger! If you don't know Gene, he is a DPT, an entrepreneur, and a Co-founder and Chief Executive Jedi at UpDoc Media (a site you should check out ASAP if you haven't already). You can reach out to Gene on Twitter @therapyinsiders. And without further ado... I was hungry. My wife was hungry and didn’t particularly care about details, as long as it was sushi. To be fair,
The Puzzle Marketing to patients is a puzzle. When everything fits together, the result is picture perfect. Figuring out where everything comes together takes a lot of time, and if you mistake a couple of pieces for others, nothing seems to work and you end up throwing everything back into the box for the next rainy day or family gathering (seriously, though). You have probably noticed by now that at Strive Labs, we're always talking about the importance of sending
In this week's Tuesday Tip, Scott is joined by Justin Moore, CEO of the American Physical Therapy Association. The two discuss the role marketing can plan in advancing the profession, and dive into details about how practices can help the #ChoosePT campaign gain momentum.
This month on the Strive Labs Blog we’re discussing reputation management. By now, we’ve all probably heard the saying that “Your brand is what people say about you when you aren’t in the room.” These days, “the room” is a global network that runs 24/7. With review sites like Yelp, potential customers have access to stories good and bad about customers’ experiences with your business – stories they would have only had access to via word of
In this week's Tuesday Tip, Scott discusses online reviews. Specifically, why it's important to not only dwell on the bad reviews, and how to put processes in place to learn from the good reviews as well.
Back before the birth of the Internet and Google, people searched for goods and services the old fashioned way – the Yellow Pages. When consumers needed a painter or plumber, they simply searched through the pages and found one. Quite possibly they picked the one with the half page ad that caught their eye, or picked AAA Tree Trimmers because they were listed first. Alternatively, folks might have asked their neighbors for a recommendation. Today, people still search for goods and